{"id":1754,"date":"2020-06-30T18:07:22","date_gmt":"2020-06-30T16:07:22","guid":{"rendered":"http:\/\/isabellgru.eu\/?p=1754"},"modified":"2020-07-01T11:29:54","modified_gmt":"2020-07-01T09:29:54","slug":"writing-personas-for-curriculum-and-course-design","status":"publish","type":"post","link":"https:\/\/www.isabellgru.eu\/index.php\/2020\/06\/30\/writing-personas-for-curriculum-and-course-design\/","title":{"rendered":"Writing Personas for Curriculum and Course Design"},"content":{"rendered":"\n

Using the persona approach for learner-centred curriculum and course design – basics of lifelong learning design<\/em>. <\/p>\n\n\n\n

In this blogpost, I am explaining how personas can be used for didactical design. In the DigiCulTS project<\/a>, we are using the persona approach to make our online course more relevant to our target group: SME.<\/em><\/p>\n\n\n\n

Student-Centred Design<\/h2>\n\n\n\n

Developing a student-centred curriculum and course design <\/strong>is crucial to support lifelong learning and continuing education. (EHEA<\/a>)<\/p>\n\n\n\n

I am suggesting an approach, which is called “user-centred design”<\/strong><\/a>– originally used in software design, this approach is a great match for innovative, iterative, and student-centred course design. <\/strong>It is in line with student-centred course design, as both approaches are focussing on the individual and his\/her cognitive processes. <\/p>\n\n\n\n

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More in specific, I make use of a certain approach in user-centred design, which is called “persona”-approach. <\/strong> I am currently using the persona approach in the Erasmus+ project DigiCulTS<\/a>.<\/p>\n\n\n\n

Make it Relevant!<\/h2>\n\n\n\n
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Three main #DigiCulTS Services. We are designing an online course about digital transformation and digital culture.<\/figcaption><\/figure><\/div>\n\n\n\n

My goal for DigiCulTS is to design and implement an open online course for people working in small and medium entreprises. It is all about digital transformation<\/strong> and digital culture<\/strong>: What is it? Why is it relevant for me? And how can I make my company ready for future?<\/p>\n\n\n\n

The persona approach helps the DigiCulTS team to find out more about our target group and to make the course relevant to them!<\/p>\n\n\n\n

What is a Persona?<\/h2>\n\n\n\n

“A persona is a fictional character<\/strong> built that models actual users. It\u2019s not a real person; however, it\u2019s built on common characteristics that your learners share. Personas are built to represent large portions of your user base<\/strong> \u2014 in this case, your learners.” <\/strong><\/p> Huprich 2019<\/a><\/cite><\/blockquote>\n\n\n\n

To get a better idea, check out the following videos about personas and how they are useful for your didactical design:<\/p>\n\n\n\n

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