{"id":2005,"date":"2022-01-31T16:11:00","date_gmt":"2022-01-31T15:11:00","guid":{"rendered":"http:\/\/isabellgru.eu\/?p=2005"},"modified":"2022-02-04T16:34:16","modified_gmt":"2022-02-04T15:34:16","slug":"digicults-podcast-social-media-for-small-and-medium-sized-businesses","status":"publish","type":"post","link":"https:\/\/www.isabellgru.eu\/index.php\/2022\/01\/31\/digicults-podcast-social-media-for-small-and-medium-sized-businesses\/","title":{"rendered":"DigiCulTS Podcast: Social Media for Small and Medium-Sized Businesses"},"content":{"rendered":"\n

Social Media are a key driver for product and service development as well as for the promotion of products and services. Still, some small and medium-sized businesses shy away from using social media. It needs digital competence, time resources, and a social media strategy, to really make the most out of social media for your business. Can only big companies afford this? For the first DigiCulTS<\/a> podcast episode, I interviewed Sabine Melnicki<\/a>, an Austrian entrepreneur and shareholder at TangoTunes, the Digital Tango Music Store<\/a>, to get some insights. <\/strong><\/p>\n\n\n\n

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Even though there is a growing number of active users on social media worldwide, not all small and medium-sized businesses are making use of social media to acquire new customers or communicate with existing customers. Still, about 25% of small businesses in the UK<\/a> shy away from using social media.<\/strong> <\/p>\n\n\n\n

To learn more about the chances and obstacles when using social media for small or medium-sized businesses, I asked Sabine how the medium-sized company TangoTunes<\/strong> is currently using social media:<\/p>\n\n\n\n